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✨ Ecosistem Data & Analytics

Precise
measurement.
Architectured on
Google Analytics 4.

Transform abstract numbers into clear, actionable business strategies. We implement perfectly configured GA4 and BigQuery environments to track every critical B2B interaction and revenue source without compromise.

Analytics
B2B Qualified Lead Conversions

Conversions by IMFS Ecosystem

Last 30 days vs previous
IMFS AI Qualified
4,821↗ 218%
Organic
1,204
IMFS Traffic
Standard Traffic
Brand VoiceGoogle AdsTikTok AdsMeta AdsAnalytics

Componentele ecosistemului Google Analytics 4.

Află cum analizăm comportamentul digital cross-platform pentru a optimiza ROI-ul și rata de conversie B2B.

CUPRINS TEHNIC PLATFORMĂ
IMFS OS // V. 2.1.0 ANALYTICS CORE
GA4 Evolution

The Privacy-First Standard

Since July 1, 2023, GA4 has become the global standard for data collection and modeling, adopted by over 50M+ sites worldwide. The transition represented the shift from a session focus (UA) to strict event-based tracking.

Unified cross-platform tracking to perfectly correlate interactions on site and in app.
GDPR level compliance, native CCPA, and technical readiness for the cookieless future.
Complete transition from the classic session-based model (UA) to a precise event-based system.
Modul 1 din 6
Why Google Analytics 4?

Absolute control over every piece of marketing data.

A modern web analysis platform requires robust architecture. We adopt a Privacy-First approach and maximize machine learning capabilities to anticipate your business outcomes.

Over 50M+ active sites

It is the global standard today. With the shift to cross-platform tracking (web + app), user behavior is no longer unknown during the transition between desktop and mobile apps.

Privacy-First and GDPR

We natively implement Consent Mode v2 and comply with new privacy standards. We ensure data protection without interruptions through advanced data anonymization processes designed for the "cookieless" era.

Advanced Integration

Predictive AI Metrics

Machine Learning models jump into action. GA4 analyzes raw data and automatically generates "Purchase Probability" and "Churn rate" which we send directly to Google Ads campaigns.

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